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Comments on the SMART Draft Strategic Plan


Every five years, the SMART Board must adopt a “Strategic Plan.” The one adopted on Wednesday is the next one in line. The fundamental problem with this strategic plan, and the ones made previously, is that much is “made up” and buried in details that few will read, and that includes the SMART Board members.

For naïve readers, it may read like “all is well” and “everything is under control” when the reality is far different. And the key reason is that the current sales tax which funds rail operations expires in March 2029.

So, my comments to the Board (below) were meant to highlight what wasn’t in the plan, beginning with the obvious.

SMART lost Measure I – a tax extension measure – badly in March 2020. For the agency to survive it must “win back” voters that had voted for Measure Q in 2008, but then voted against Measure I in 2020.

There is nothing in the plan to win back voters because many of those that were lost, turned against the agency because of the high cost of providing rail service and the huge taxpayer subsidies required for it to obtain the riders it does obtain. The most extreme example is “feel good” free fares. Yes, the free fares have boosted ridership a bit. But, no, it won’t win them back the voters because free fares INCREASE the size of the subsidies.

There are some interesting “missing pieces” to the adopted plan. I highlighted these as well. Based on the agency’s FY 2023 operating metric, it cost $45 in taxpayer subsidy per boarding. “Farebox recovery” – that is, the percentage of operating expenses paid by the traveling passengers – is now about 5%.

This means 95% of the cost of the trip is being paid for by local taxpayers, many of whom who are far less affluent than the average SMART passenger.

This is known as a “Robinhood in Reverse” public policy. It is amazing those SMART supporters that claim to care about the inequities of our economy, will ignore this aspect of its favorite within-suburban rail system.

My comments are what follows. The Board ignored them as it always has.



To: Eric Lucan, SMART Chair and SMART Boardmembers; Eddy Cumins; Heather McKillop

From: Mike Arnold

Subject: Comment on Agenda Item #11 – Draft Strategic Plan

Date: Dec. 16, 2024

Below are the comments I submitted on the Draft Strategic Plan. One additional comment since the comments were submitted.

Appendix C “Financial Scenarios for SMART Operations Beyond April 2029” included Scenario 2, a financial description of what happens to rail service should SMART fail to pass the next tax extension measure.

It’s very interesting. I compliment the staff for preparing it. It specifies how long after failing to pass the next tax extension measure, trains could continue to be funded (with lower frequencies) with SMART funds that it expects to have in the bank at the time the current tax expires.

Here are the comments I submitted previously.

Comments on Draft Strategic Plan

By Mike Arnold, Ph.D. Novato

1. The Elephant in the Room: Obtaining Voter Approval to Continue Funding of the Agency

The draft acknowledges SMART’s trouncing in March 2020, but it doesn’t address the obvious questions: how will it win back those voters that turned against SMART? In November 2008, it received almost a 70 percent vote for Measure Q. Yet, by March 2020 the vote for Measure I was under 55 percent. Why?

Instead of analyzing why SMART lost Measure I as badly as it did, the draft states on page 34 the following:

“For purposes of this financial plan, SMART has assumed that the sales and use tax will be reauthorized by the voters.”

Is this a reasonable assumption? SMART has lost 2 out of 3 tax measures at the polls.The table (next page) compares the votes by county for Measure Q and Measure I. The vote counts indicate just how badly the agency fared in March 2020 and what a gigantic assumption the draft is making that it will pass the next measure.

As indicated, there were 88,000 fewer yes votes, some of whom may not have voted or switched their votes to “no.” The majority of these occurred in Sonoma Co., where support for the tax dropped from 74% of the vote to 52%, or 22 percentage points.

In addition, there is evidence from its actions that the Board and staff believe that passing a tax extension measure by two-thirds vote is not going to be easy. What is that evidence? If the Board thought it would be easy, they would have placed the ballot measure on a general presidential election ballot in November, when turn-out is higher and favors passage. They didn’t.


Has SMART conducted a recent poll to find out how it currently is doing with regards to a tax extension measure? Why not? It clearly has the funds to do so. What doesn’t the agency want to know and incorporate those findings in its Strategic Plan?

Conclusion: The agency needs to incorporate in the Plan why voters turned against the agency. The Strategic Plan ought to be transparent and direct with what the agency’s plan is to win back the 88,000 votes it lost. And it needs to incorporate into a Strategic Plan what it intends to do should it lose at the polls a third time.

2. Performance Metrics Reported and Ignored in the Draft

Based on the campaign material that was utilized in 2020, voters indicated they care about how much they are paying as taxpayers to subsidize SMART passengers. Information for past fiscal years is published by the Department of Transportation in that National Transit Database (NTD) through FY 2023. FY 2024 is expected to be reported soon.

Table 2 (next page) reports this information for the data available.FY 2024 is estimated by me from SMART’s reports.

The Draft (Appendix B) does not report any of the above assumptions and calculations necessary for the voters to understand what assumptions are being made about the growth in ridership and operating expenses by fiscal year between 2023 and 2030.[1] However, by request, I obtained the projected ridership in an email sent by staff. From that information, one can compare actual and forecast ridership. This comparison is shown in Table 3 (next page).


With the exception of FY 2026 and FY 2029, the ridership forecast is not particularly aggressive. Those of two years, however, are very aggressive and their timing, which is not explained anywhere, is supposedly associated with the opening of service to Windsor and later the opening of service to Healdsburg.

As a skeptic of such ridership forecasts, I can provide many reasons why they are unlikely to occur. But the critical factors are the small populations in both Windsor and Healdsburg and, in the case of Windsor, the closeness currently to the northern terminus at Airport Blvd.

Just consider the “mode” decisions of current residents of Windsor and the travel choices they currently make. Would a 3-mile drive to the Airport Blvd. SMART station be a significant impediment on their choice whether to ride the train currently?

The point: surely opening service to Windsor will generate some additional ridership, but many will already be SMART riders. So, projecting an increase of 28% to be a “hope.” It is not based on any detailed ridership analysis, because the agency has not conducted a detailed ridership study for years.

What about Healdsburg? First, Healdsburg’s population is less than half of Windsor’s.

Commuter demand would be limited, because according to the American Community Survey there are relatively few residents working in Santa Rosa or south of Santa Rosa. Again, if the agency conducted a detailed ridership study, the projected ridership from the extensions would be far less.[3]

The Board ought to consider its past history when reviewing the Strategic Plan. Its credibility is limited because actual performance and experience has been far different than anything ever claimed and promoted by the agency, in prior ballot arguments and op-eds by SMART supporters, brochures distributed by the agency at taxpayer expense, or prior plans.

The Board ought to consider that whenever the next tax extension measure is placed on the ballot, the actual ridership data for prior years and months will be available for voters to see. The Board might want to consider a more conservative ridership forecast, less tax measure opponents exploit the agency’s ridership “hopes” to another example of merely trying to mislead the voters regarding the ridership potential of a within suburban passenger rail system.

Ridership forecasts that exceed reality also come with consequences to other variables contained in the forecast. For instance, what does the above forecast imply for the farebox recovery ratio. While this metric is not stated in the Draft it is trivial to calculate. Table 4 below reports this calculation. Prior years are reported above in Table 2 along from the National Transit Database.

The simple calculations reported in Table 4 provide further evidence that the calculations in the Strategic Plan are either not likely or not likely to win back voters that turned against the agency in 2020. The reason is simple: the Strategic Plan incorporates the forecast of declining average fares in nominal and inflation adjusted terms and a declining farebox recovery ratio.

The current (FY 2024) recovery ratio already lower than it was when Measure I was defeated. And it could be argued that planning on reducing it further comes at a political cost. The Plan is incorporating a forecast where taxpayers are forecast to pay even a larger proportion of the cost of providing rail service than when the agency lost Measure I.

Is this a reasonable assumption? Cost to the taxpayers of subsidizing SMART riders was one of the main arguments used by the NotSoSMART campaign to defeat Measure I. The Board ought to consider whether adoption of such a financial forecast increases the risk that SMART’s next tax extension measure will be rejected a third time by Marin and Sonoma voters.

3. The Other Elephant in the Room: Equity of Increasing the Subsidy of More Affluent Passengers with Sales Taxes Paid by the Less Affluent.

P.9 of the Draft states:

"MTC conducted an onboard survey on SMART between September 2023 and February 2024; the last onboard survey had been done in 2018. Overall, the survey found that SMART Riders represent a range of ages, income levels, employment status, genders, trip purposes, and race/ethnicities. Less than half of the riders identified as white-only, with 21% of Hispanic, Latino, or Spanish origin. Riders were split nearly evenly by gender and distributed broadly across the age ranges. Just over half of the riders were employed full time, and 50% of trips were for the work commute. A third of riders indicate that they were transit-dependent, or did not have access to a vehicle for their trip. The median household income for riders was $110,000, with a third of respondents indicating a household income of less than $60,000."

Meanwhile:

4. On Ridership and Free Fares.

Yes, free fares are generating additional ridership. But at what cost? And at what cost to claims by the agency that free fares are providing an equitable transit service?

For instance,

In addition, it could assess:

5. Cherry Picking the Promises Made to Voters in Order to Pass Measure Q (2008)

The ballot measure stated the following:

"MEASURE Q:

"To relieve traffic, fight global warming and increase transportation options, shall Sonoma-Marin Area Rail Transit District be authorized to provide two-way passenger train service every 30 minutes during weekday rush hours, weekend service, a bicycle/pedestrian pathway linking the stations, and connections to ferry/bus service, by levying a 1/4-cent sales tax for 20 years, with an annual spending cap, independent audits/oversight, and all funds supporting these environmentally responsible transportation alternatives in Marin and Sonoma Counties?"

"Measure I

"To continue relieving traffic congestion, reducing greenhouse gas emissions (having carried 1.5-million passengers by providing quality transportation alternatives to Highway 101), connecting stations with pathways, expanding rail service to Healdsburg/Cloverdale as grants become available, shall an extension of the existing Sonoma-Marin Area Rail Transit District 1/4-cent voter approved sales tax, at the same rate, generating approximately $40,000,000 annually for an additional 30 years, subject to audits and citizens’ oversight, that the State cannot take away, be adopted?"

6. On Freight

For anyone interested in what is discussed on-line regarding shipping by truck or rail, here are two websites for reference.

https://www.freightera.com/blog/train-vs-truck-transportation-efficiency-cost-advantages-disadvantages-infographic/

https://www.floridarail.com/news/train-vs-truck-which-is-better-for-freight-shipping-infographic/

One relevant conclusion: “Trucking is the more cost-effective action for smaller loads and shorter distances."

7. Community Outreach: Reaching Out to the Converted

8. One technical note:

The table in Appendix B provides details on revenues and expenditures. It reports additional operating costs associated with providing service to Healdsburg. It provides no similar line item for providing service to Windsor. Given how late in FY 2025, the service to Windsor is forecast to begin, one would think there would be a comparable bump in the Operations and Maintenance Expenditures.Table 5 compares these forecasts.

The large increase in operating costs in FY 2028 is associated with the forecast start-up of Healdsburg extension. No such increase arises in FY 2026 following the start-up of Windsor.



[1] The key assumptions necessary to complete the table for the draft are ridership by fiscal year and operating expenses consistent with the NTD definitions.Given that its forecast contains fare revenues, staff undoubtedly has the ridership assumptions used in preparing the table.

[3] As a reminder, SMART proponents of the Larkspur extension made similar claims.However, the NEPA study that included a ridership forecast calculated the extension would generate only 231 additional weekday boardings.

[4] I believe them because there is no digital link between the APC rider-counting system and the payment system.Also, there is no specific count of how frequently those paying monthly are taking the train and, as a result, the count of “Fare payments” reported monthly to the Board do not include the ridership associated with those paying monthly.